Differentiate or Die!

The folks at kaon Interactive recently published a whitepaper on this topic. It is an Old topic but my experience is that we often ignor the basics and focus on the flavor or trend of the month.

A few of the hightlights from the whitepaper include: Three Sources of Competitive Advantage: Cost Leadership, Market Focus & DIFFERENTIATION.

The Target Customer MUST know what is different about your product/service but more importantly the "why" that difference is important MUST be obvious

I Hope this simple refresher is helpful to someone.