Thursday, April 19, 2018

What is Strategy?

Throughout my career I have seen tactics, objectives and goals be considered strategy and they are not! How does your company win in the market, beat your competitors, what makes customers want to choose you? That is strategy not what you hope to achieve or what program you are going to implement next month to drive sales. Its the big, structural things that are at the core of what you do to win...that is strategy...the things that guide your decision making and focus...what you are working on, where you invest, where you staff, etc...where you spend your time and money.

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