“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are unknown unknowns – the ones we don’t know we don’t know.”
Donald Rumsfeld, former United States Secretary of Defense on February 12, 2002.
In the political world many thought this was political speak for avoiding a tough question or simply amusing. It may have been one or the other or both but if you put it in the context of business leadership and really think about it…isn’t it the essence of the challenge? Knowing the difference and being honest enough to know when you don’t know is one of the biggest challenges for leaders.
What do you think?
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