Business Leadership based on 30 years building and revitalizing brands at GE, Brunswick, Baldwin Hardware, Franke and currently Workrite Ergonomics.
Leadership Philosophy starts with Market Focused Strategic Analysis including Customer and Distribution Strategy, Brand Management, Marketing and New Product Innovation.
You will find White Papers, opinions and perspectives. Please share your thoughts on the white papers and participate in my polls.
Sunday, October 16, 2011
Strategy and Commitment
Attached is a link to an article about the importance and connection of strategy to a companies long term viability. Below is the introduction to the article that highlights my leadership philosophy and the power of focusing on the market and building a team to win from my most resent assignment as GM of the Franke Luxury Products Group.
Most companies will find themselves out of step with customers at some point. Some will maintain the course. Others (the successful ones) will adapt to their environment and find new paths to success. This case follows such a company. Increasingly out of touch with its customers and silo-ed internally, Franke Kitchen Systems USA used the Market Responsiveness Index™ (MRI) tool to take a hard look in the mirror, own its shortcomings, and transform the way it does business.