Thursday, October 20, 2011

Vigorously Articulating Marketing Strategies

Part 2 of Strategy & Commitment

Came across this article in The Korea Times by Park Young-ryeol, Professor of business at Yonsei University in South Korea where he highlights BMW's commitment to a premium strategy. This is a perfect example of knowing what your brand stands for and having the courage to commit in spite of economic pressure.

If you haven't read part one you can find it below.

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