Part 2 of Strategy & Commitment
Came across this article in The Korea Times by Park Young-ryeol, Professor of business at Yonsei University in South Korea where he highlights BMW's commitment to a premium strategy. This is a perfect example of knowing what your brand stands for and having the courage to commit in spite of economic pressure.
http://www.koreatimes.co.kr/www/news/biz/2011/10/123_96718.html
If you haven't read part one you can find it below.
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